China50plus.com ( China50plus, Inc. ) is a Chinese-language web portal designed to provide quality information, entertainment, products, services, job opportunities and interactive capabilities like blog to China's burgeoning population of citizens over 50 years of age. There are circa 300 million Chinese currently in this over-50 age category, and tens of millions of them are educated and middle class, with a desire to learn more, be active, and participate in the benefits offered by China's new prosperity.

  At the same time, China's over-50 population has usually been overlooked as an important target market, because most businesses and other organizations have tended to focus on China's youth, with its ever-increasing demand for the latest in electronic gear, music, and fashions. China50plus, Inc. is one of the first companies in China to specifically use its web site to focus its efforts on this sector of the population, and we intend to provide the 50-plus age group with high-quality content that is tailored to their likes and needs. At the same time, we want these citizens to realize that they are deserving of this special attention, because they are the generation whose sacrifices made the nation what it is today.

  China50plus, Inc. has had – and will continue to have – Chinese government and the ageing related NGOs support for its concept and for its specific activities, many of which parallel Chinese government policy interest in helping the country's aging population. This government and the NGOs backing provides significant advantage to the company in carrying out its goals.

  China50plus, Inc. is offering and intend to offer a wide variety of content and tools tailored to those over 50 and includes news, blog, message board forums, online consulting services, health/life insurance offerings, travel packages, live audio/video chat rooms, games and entertainment, e-commerce products (like nutritional aids and electronics), training programs, and an employment platform matching qualifications of professional retirees with business hiring needs. Some of these channels are relatively new to China.

  The China50plus, Inc. concept is ambitious, and the company will continue to strive toward a position where its web portal will attract a large number of daily users and have a full range of interactive, informational, e-commerce and other capabilities.

  Further information can be obtained by e-mailing inquiries to: Sharon.china50plus@gmail.com.